Being a junior, this year is the year that everyone begins to look at colleges they would like to attend. Since colleges recognize that kids this age are searching to find the right fit, they feel like it is the perfect opportunity to advocate for their school and try to put their school out there. Junior year is the year that students receive hundreds of emails from colleges that try to promote their school and attract the most amount of students. Just this past week, I have received 20 emails from different schools trying to promote their programs and education. One in particular stood out to me, as if successfully caught my attention and promoted their school effectively through the use of visuals and clear text.
Usually when these form emails are sent out, I rush to click the unsubscribe button and then delete the email altogether. However, this past week I received an appealing email from the University of Delaware, and was shocked to see how pleasing their email seemed to be. They used pictures to show the beauty of the campus, and incorporated a fun video that easily attracts anyone interested in becoming a Blue Hen. They also provided links so that the reader could easily access a link to set up a time to visit campus, a link to take a quiz to find out what major you are interested in, and a link to look through their financial aid information. They also provided bolded lines to draw attention to ideas such as the mottos the school promotes, and other important and appealing facts about the school.
Altogether, this email stood out to me because of its layout and content, and successfully caught the attention of any student considering college in Delaware.
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