Monday, February 15, 2016

TOW #17-Doritos Ultrasound Commercial

                This past weekend was the weekend that every American looks forward to. Not only was it the weekend for football lovers to watch the Super Bowl, but it was also the weekend for everyone else to get a kick out of the hilarious commercials that are introduced in between play. Every year companies spend millions of dollars on making commercials to play during the Super Bowl, since almost 120 million people watch this annual game. This is obviously the best time to show off different products and food that companies are trying to sell.
A fan favorite commercial from Super Bowl 50 was the Doritos Ultrasound Commercial, in which a father is standing beside his pregnant wife during an ultrasound. The father, holding a bag of Doritos, moves it back and forth, and the wife watches, on the ultrasound, her unborn baby follow the bag. Doritos used humor to successfully promote their product.
                In this commercial, Super Bowl watchers looked through the ultrasound to find a baby following around a bag of Doritos. This can easily crack a laugh from the audience, because it is humorous to watch a serious and sentimental situation that usually occurs, turned into a funny and light-hearted way to promote a food.
                The video gets even more hysterical when the mother takes away the Dorito, and throws it out in front of her. Hopeful that the baby would finally stop jumping around inside her stomach, she is completely shocked when all of a sudden, the baby is born. After reading many reviews, this situation was a fan favorite and it definitely cracked a few laughs from the 120 million viewers. This commercial definitely tempted me to go out and get Doritos the following day, especially because now I have a funny image in my head whenever I see a red Doritos bag. 



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