Sunday, February 28, 2016

TOW #19-Great American Essays

Adrienne Rich, a well-known and influential American poet, essayist and feminist, wrote Women and Honor: Some Notes on Lying in 1977 in the midst of civil rights movements.  Rich graduated from Radcliffe University in 1951 for the Yale Series of Younger Poets prize for A Change of World that same year.  Later in the 1960s, Rich focused her work towards women’s role in society, racism, and the Vietnam War. She was influenced to write this essay by the feminist and civil rights movements that occurred in the 1970s and was later awarder the National Book Award. 

Rich wrote this essay for the purpose of explaining that lying should not be overlooked as something natural. She argues to that truthfulness is an important aspect in a personal relationship. This essay begins with a juxtaposition that compares men’s honor to women’s honor and then is followed by motives for why we lie. She explains how lies have changed due to the demand of what is accepted at the time. She points out that we “lie with our bodies” and explains that we are lying when we “pluck our eyebrows” or “glaze finger and toe nails.” Not only do we unknowingly lie with our bodies, Rich adds that we lie “depending on what the men of the time needed to hear.” The essay is capped off by Rich explaining how important she believes truthfulness is when it comes to personal relationships and that truthfulness is equivalent to extending “the possibility of life between us.” Rich appeals to her female audience by using repetition as a rhetorical strategy. She uses diacopes such as “the complexity and fecundity of dreams come from the complexity and fecundity of the unconscious struggling to fulfill that desire" and anaphoras such as “It is important” and “The liar” in order to clearly achieve her purpose of expressing the importance of truthfulness. Rich accomplished her purpose clearly with the use of repetition and her educated background. 

Sunday, February 21, 2016

TOW #18-College Emails



Being a junior, this year is the year that everyone begins to look at colleges they would like to attend. Since colleges recognize that kids this age are searching to find the right fit, they feel like it is the perfect opportunity to advocate for their school and try to put their school out there. Junior year is the year that students receive hundreds of emails from colleges that try to promote their school and attract the most amount of students. Just this past week, I have received 20 emails from different schools trying to promote their programs and education. One in particular stood out to me, as if successfully caught my attention and promoted their school effectively through the use of visuals and clear text.
Usually when these form emails are sent out, I rush to click the unsubscribe button and then delete the email altogether. However, this past week I received an appealing email from the University of Delaware, and was shocked to see how pleasing their email seemed to be. They used pictures to show the beauty of the campus, and incorporated a fun video that easily attracts anyone interested in becoming a Blue Hen. They also provided links so that the reader could easily access a link to set up a time to visit campus, a link to take a quiz to find out what major you are interested in, and a link to look through their financial aid information. They also provided bolded lines to draw attention to ideas such as the mottos the school promotes, and other important and appealing facts about the school.
Altogether, this email stood out to me because of its layout and content, and successfully caught the attention of any student considering college in Delaware. 


Image result for university of delaware

Monday, February 15, 2016

TOW #17-Doritos Ultrasound Commercial

                This past weekend was the weekend that every American looks forward to. Not only was it the weekend for football lovers to watch the Super Bowl, but it was also the weekend for everyone else to get a kick out of the hilarious commercials that are introduced in between play. Every year companies spend millions of dollars on making commercials to play during the Super Bowl, since almost 120 million people watch this annual game. This is obviously the best time to show off different products and food that companies are trying to sell.
A fan favorite commercial from Super Bowl 50 was the Doritos Ultrasound Commercial, in which a father is standing beside his pregnant wife during an ultrasound. The father, holding a bag of Doritos, moves it back and forth, and the wife watches, on the ultrasound, her unborn baby follow the bag. Doritos used humor to successfully promote their product.
                In this commercial, Super Bowl watchers looked through the ultrasound to find a baby following around a bag of Doritos. This can easily crack a laugh from the audience, because it is humorous to watch a serious and sentimental situation that usually occurs, turned into a funny and light-hearted way to promote a food.
                The video gets even more hysterical when the mother takes away the Dorito, and throws it out in front of her. Hopeful that the baby would finally stop jumping around inside her stomach, she is completely shocked when all of a sudden, the baby is born. After reading many reviews, this situation was a fan favorite and it definitely cracked a few laughs from the 120 million viewers. This commercial definitely tempted me to go out and get Doritos the following day, especially because now I have a funny image in my head whenever I see a red Doritos bag.