Gatorade
recently published an advertisement titled “Forget Me.” Gatorade is a very well-known
company that supplies athletic drinks for before, during and after exercise.
They are also commonly known for using professional athletes that many people
look up to in their advertisements. There are countless examples of famous
professionals that have been featured in their commercials, some include: Kevin
Durant and Dwyane Wade, two famous basketball players, Derek Jeter, a famous
baseball player, Usain Bolt, a famous sprinter, Lionel Messi, a famous soccer
player, and in this case, Abby Wambach, a famous American female soccer player.
Abby Wambach has the most career goals (184) and holds the record for not only
female, but male included. She is a two time Olympic gold medalist, and was the
captain for the US Women’s National Team. In this commercial, Gatorade utilizes
an appeal to pathos and, and uses an iconic figure in order to advertise their
company.
This
commercial is told by Abby Wambach. She talks about how she wants to “keep a
legacy where the ball keeps rolling forward. Where the next generation is so
great, that I am no longer remembered.” This quote is very selfless and shows
how down-to-earth Wambach is. The use of her talking about how she doesn’t care
that much about her successes, but how she does care about the future
generations show hew true character. This invokes an emotional appeal because listening
to someone who holds national records talk about how she only cares about
making the world better makes the audience shed a tear or, at least, get the
chills. The use of Abby Wambach as the character in this commercial is prevalent
because, especially now as Wambach is retiring, everyone knows who she is. She is
also an inspiring figure among young female athletes. Since this commercial is
for Gatorade and Abby Wambach is now shown supporting Gatorade, this will also
influence her supporters to buy the products sold.
https://youtu.be/BGQZ5FfvP3E
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