Budweiser
is known for their emotion-provoking ads and never fail to appeal to their
audience. In one particular ad titled “Friend Are Waiting,” the company uses the
relationship between a man and a dog to appeal to pathos in order to convince
those who can drive to be responsible. The commercial starts by including short
clips of video that shows the progression in the relationship between the dog
and its owner. Starting as a puppy, you get to see countless examples of the
enjoyable times the two creatures had together. Nearing the end, the owner meets
friends at his house and the video shows the group leave with a case of Budweiser
being put into the car they soon drive away in. As the night goes on it shows
the dog waiting for his friend to return home, but he never does. The night
passes and soon morning arrives and the animal is still whimpering and worried.
After a while, the man returns home and encounters the dog with much
excitement.
The
video uses the relationship that is universally known to appeal to the
audience. Many people can relate to this relationship, and can also relate to the
topic of drinking and driving. This video combines the two and truly appeals to
pathos in order to convince the audience to avoid drinking and driving at all
costs, because your “friends are waiting.”
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