Extra Gum
has published a video that has blown up the internet, making people fall in
love with their gum and the story they created. Extra Gum is known for their
exotic flavors ranging from the normal spearmint and peppermint, to cinnamon
roll and mint chocolate chip. This United States company launched in 1984 and
is additionally known for its long lasting flavors. Extra was the world's first
sugar-free gum company and they have added an array of flavors that the world
loves. Recently they published a video that appealed to the audience's emotions
to advertise their company in order to make money off of people's purchases of
the gum.
In this
commercial, Extra tells the story about a girl and a boy who fall in love in
high school: something unusual for a Gum company to publish. The way they tied
their product into the love story is truly remarkable. Every time a memorable
moment happens the girl in the video gives her lover a piece of gum, and each
time the boy in the story receives a piece of gum, he draws on the wrapper the
situation that occurred. For example, the first time they kissed they were
sitting in the car as one was about to get out and leave after a date. After
the kiss, the girl gave the boy a piece of Extra Gum, and once she left, he
drew a picture of them sitting in the front seats of his car leaning in for a
kiss. Their love story progresses in a few minutes, but it ends with the two
going on another date. The boy tells her where to go, and he leads her to a
room that had picture frames along the wall, and inside the frames were every
picture he drew of each situation they had already experienced. As she walks to
the last frame, the video zooms in on the remaining drawing: the man proposing
to his sweetheart. As she turns around, she encounters her soon to be husband
on one knee. This video appeals to the all human's emotions as everyone longs
for love, and this seemed to be the most delightful and endearing love story
known to man. And who wouldn't want to buy gum from a company who loves love?
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