TOW #2-9/11 Budweiser Commercial

Budweiser commercials are known for their signature Clydesdales. Though it is expected that Budweiser produce a jaw-dropping commercial each year, their 9/11 Tribute that aired February 3^rd, 2002 during Super Bowl XXXVI will not be forgotten. Budweiser only aired this commercial once, as they did not want to make a profit off of the commercial’s success. They also only included their logo once throughout the commercial at the very end. The genuine reason for this commercial was to remember the horrific terrorist attack and show the company’s support. In the ad, the horses take a long journey and end up standing in the snow with New York City’s skyline in the background. At once, the horses all lift their front leg up and bow their heads to the city.

What makes this commercial more significant and powerful is the lack of words. Although they didn’t include any dialogue the purpose is still reached. The audience, all Americans citizens, can all appreciate the silence in this commercial, as it can also translate to a moment of silence that you would experience if you were reflecting on a tragedy or praying for people you love. Both of which apply to 9/11. The commercial is an allusion, since it does not need to be described in order for the audience to understand and relate to the context of the commercial. Budweiser’s commercial was effective. Not only was it impactful to the audience, but it was also chilling and strong. All US citizens, old and young, should see this commercial because it also gives background on how the country was coping with the devastation. Not only were humans showing support, but also Clydesdales.